My Two Pennies’ On Earth Day | Social Injustice & Corporate Hijacking

Sustainable Fashion Blogger - Top Vegan Blogger Shruti Jain of Style Destino

Earth Day came and went. By now, you must have been bombarded by content on sustainability from influencers, brands, activists & newspapers, and perhaps even your friends.

Since you already have enough action points on sustainable living from all the content makers & educators, here’s my two pennies’ worth 💡:

  • Environmental justice efforts won’t be meaningful unless there is patriarchy & racial injustice. Women, transgenders, and racialized, ethnicized & indigenous people around the world experience not only the effects of environmental damage but also the intersecting oppressions & violence within their contexts. In a patriarchal world, climate change simply magnifies the existing inequalities within our society. The time has come to protect both people and the planet. 🧚🏽‍♀‍🌍 Be the change……… if we don’t speak up against these injustices (or are blind to them) we become part of the problem.

 

 

  • April has been hijacked by companies trumpeting their exaggerated commitments to sustainability. By now you must have seen brands bombarding you with their Earth Day and Earth Month special “conscious collections”. Seeing this wind of positive change is amazing. However, there’s been a “corporate hijacking” of Earth Day in some sense. So, STAY VIGILANT 👀. Earth Day or not, greenwashing is more rampant than ever before. When a brand is trumpeting its sustainability claims, ask questions & don’t just take their word for it: what efforts your favorite brand has taken to clean up its mess? Is sustainability part of their DNA or just a “selling point” to look good in consumers’ eyes?
  • Earth Day wasn’t about buying “new” sustainable products or fueling consumption. In fact, sustainability is way beyond consumption. 💁‍♀‍ Be a “conscious citizen” {not just a conscious consumer}. Let’s make a tangible difference by creating awareness, educating & taking small {or big} actions for solving the climate change problem. After all, mother earth deserves our love.
  • Clean up your Instagram feed. Enough of influencers on feed who fuel consumerism with fashion hauls, mindless consumption and lifestyles. Add positive game-changers who are learning, inspiring + taking real actions for creating a greener future.  ❤️ Support them. Engage with them.
  • Don’t forget Earth Day is Every Day 😇🌱

✨ P.S. Wearing hand-loomed organic cotton co-ord set (fabric from Women Weave & custom-made), Tonipons vegan shoes & Stella McCartney vegan bag.

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From postcard-worthy countryside, beautiful hikes to stunning national parks – Upstate New York was completely unexpected and beautiful. I wondered why did we never do this before?

Here’s a look at our itinerary/ route: 

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@parlorcityvegan 📍 Binghamton,
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VEGAN RESTAURANTS IN SWISS (Jain-friendly)
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Multiple hiking trails from the Burgenstock Hotel & Resort

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Felsenegg–Buchenegg Loop (3.5 hrs)

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