About Me

Who am I?

Shruti Jain

Founder & Editor-in-Chief, Style Destino

India & UAE’s First Vegan and Sustainable Lifestyle Blogger

Hi, I’m Shruti – the founder and editor-in-chief of Style Destino, a platform I launched in 2011 to prove that fashion can be both conscious and chic. At a time when vegan and ethical fashion was seen as dull or difficult, I set out to challenge that narrative — and Style Destino was born.

As the first vegan and sustainable lifestyle blogger from India and the UAE, I’ve spent over a decade championing mindful living — combining compassion with style, wellness with luxury, and ethics with aesthetics.

Through Style Destino, I share my journey in living a cruelty-free, plant-powered lifestyle — from ethical fashion and clean beauty to vegan recipes and conscious travel. I spotlight brands that are driving positive change, raise awareness on sustainable living, and inspire thousands to choose better — every single day.

A Bit About Me

Indian by roots, educated in the UK, and based in Dubai for over a decade, I bring a global perspective to the ethical lifestyle space. While I hold a Master’s in Finance and Investments from Nottingham University, my true calling lies in fashion with compassion, purposeful living, and mindful exploration.

I’ve travelled to over 40 countries, but I don’t just travel — I travel consciously. Whether it’s staying in eco-luxury hotels, discovering vegan restaurants in remote corners of the world, or supporting local ethical artisans, every journey is guided by intention.

From the streets of Copenhagen to the souks of Marrakech, I share stories, city guides, and travel tips to help others explore the world beautifully and responsibly — without leaving their values behind. I make it a point to only dine at plant-based or pure vegetarian restaurants — supporting kitchens that are free from meat or fish — and inspire others to do the same.

 

Through these journeys, I not only share what I learn, but also discover incredible changemakers and cultures that fuel my passion further. I believe conscious travel is a powerful form of activism, and I aim to make every trip count — by inspiring, and being inspired.

More Than a Blog — A Mission

I believe being an influencer comes with a responsibility. It’s not about perfection — it’s about intention. I use my voice to advocate for fashion that doesn’t exploit, food that doesn’t harm, and choices that don’t cost the planet.

We live in a time of abundance — ethical, beautiful, high-performing alternatives are everywhere. Choosing otherwise is no longer a limitation — it’s a conscious decision. And through Style Destino, I encourage others to choose wisely, live kindly, and wear compassion with confidence.

 

Yes, you can look fabulous in Veerah stilettos, carry a Stella McCartney vegan handbag, swipe on Axiology lipstick, and know that your choices are aligned with your values.

Beyond the Blog

In 2020, I founded FAETH — a platform dedicated to Conscious Living. Through FAETH, I host talks, festivals, and curated events that bring together thought leaders, brands, and changemakers to explore ethical fashion, sustainable wellness, and plant-based living.

I’ve styled and appeared on the U.S.-based vegan TV show Plant-Based by Nafsika, and regularly speak at global events focused on sustainability, ethical fashion, and wellness.

 

Wherever I go, whatever I do — my goal is simple: to inspire mindful living in a modern world, and to prove that compassion is always in style.

My mantra:

Be a better version of yourself everyday!

I would love to hear how I can help you change the fashion world for the better! Please get in touch here.

Featured in:
Times of IndiaBusiness World, Cosmopolitan, Khaleej TimesThe Oxygen ProjectGoshopiaFashion MonitorSavant Magazine, and more.

Follow @StyleDestino on Instagram
🇺🇸 A different side of New York, beyond the city.  Soul-cleansing sojourn from the hustle and bustle. 📌 Save this for your next trip to #NewYork

🚘 We took the ultimate 9-day NY road trip and found the state’s most beautiful secrets {plus amazing vegan food}! 

From postcard-worthy countryside, beautiful hikes to stunning national parks – Upstate New York was completely unexpected and beautiful. I wondered why did we never do this before?

Here’s a look at our itinerary/ route: 

Boston 👉🏻 Catskills (Kaaterskill Falls) 👉🏻 Watkins Glen 👉🏻 Letchworth State Park (via Sweet Farm @thesweetfarm – Climate Animal Sanctuary) 👉🏻 Niagara Falls 👉🏻 NYC. 

#VeganRestaurants:
@gardencafewoodstock, 
@parlorcityvegan 📍 Binghamton,
Green Elephants Vegan Restaurant, The Kitchen @farmsanctuary both in 📍WatkinsGlen, 
@angelheartsdonuts (donuts only near Watkins Glen), 
@sunshineveganeats in Buffalo (#NiagaraFalls)

#vegantravel #vegannewyork #newyorkroadtrip #vegantraveller #nyroadtrip #veganblogger #niagarafallsny #vegantravels #sustainabletravel #roadtripusa #roadtripusa🇺🇸

🇺🇸 A different side of New York, beyond the city. Soul-cleansing sojourn from the hustle and bustle. 📌 Save this for your next trip to #NewYork

🚘 We took the ultimate 9-day NY road trip and found the state’s most beautiful secrets {plus amazing vegan food}!

From postcard-worthy countryside, beautiful hikes to stunning national parks – Upstate New York was completely unexpected and beautiful. I wondered why did we never do this before?

Here’s a look at our itinerary/ route:

Boston 👉🏻 Catskills (Kaaterskill Falls) 👉🏻 Watkins Glen 👉🏻 Letchworth State Park (via Sweet Farm @thesweetfarm – Climate Animal Sanctuary) 👉🏻 Niagara Falls 👉🏻 NYC.

#VeganRestaurants:
@gardencafewoodstock,
@parlorcityvegan 📍 Binghamton,
Green Elephants Vegan Restaurant, The Kitchen @farmsanctuary both in 📍WatkinsGlen,
@angelheartsdonuts (donuts only near Watkins Glen),
@sunshineveganeats in Buffalo (#NiagaraFalls)

#vegantravel #vegannewyork #newyorkroadtrip #vegantraveller #nyroadtrip #veganblogger #niagarafallsny #vegantravels #sustainabletravel #roadtripusa #roadtripusa🇺🇸
...

86 48
Switzerland has some amazing vegan Jain-friendly restaurants & beautiful hikes that must be part of your itinerary! SAVE FOR YOUR NEXT TRIP
Details 👇🏼

VEGAN RESTAURANTS IN SWISS (Jain-friendly)
🌱 Zurich: KLE by Zizi Hattab (@kle_vegan) for Michelin-starred dining (full Jain menu on request), world’s first vegetarian restaurant Hiltl (@hiltl), @marktkueche, must try @restaurant_dar, vegan bakery @moonshopzurich, Freshly baked pitas @veganitaspitas (yum)
🌱 Geneva: @bio_fred
🌱St Moritz: KLE also has a vegan pop-up at legendary @badruttspalace hotel 
🌱Zermatt: Hornox (@hornox_zermatt), inform in advance for Jain-options
🌱Interlaken: Velo Café @velocafeinterlaken - vegetarian 
🌱Crans‑Montana: @sixsensescransmontana will whip vegan-friendly meals (but they’re not 100% vegan)
🌱Lausanne: vegetarian cafe @tibits_lausanne & @racines.family 
🌱Basel: Eva’s Apples (@evasapples), Za Zaa (@zazaa.ch)
🌱 Lucerne: @veganitaspitas right in center, @karlskraut @plant_vegane_esskultur 

⛰️🇨🇭BEAUTIFUL HIKING SPOTS IN SWITZERLAND 

🏔️St. Moritz: 
Muottas Muragl → Alp Languard (Segantini Trail): Take funicular & then follow the hiking trail
Lake Staz (Lej da Staz) Loop (easy 1.5hrs)

🏔️Crans Montana:
Bisse du Ro → Lac de Tseuzier scenic with suspension bridges, waterfall - 2-6 hrs
Bisse du Tsittoret (very scenic) - 3-4hrs
Chemin des Contrées scenic plateau route through mixed forests and streams

🏔️Bürgenstock:
Multiple hiking trails from the Burgenstock Hotel & Resort

🏔️ Zurich:
Uetliberg Panorama & Planet Trail -  Scenic ridge hike with views of Lake Zurich and the Alps
Felsenegg–Buchenegg Loop (3.5 hrs)

💾  Save this for your next trip to Switzerland. 🌿

#travelswitzerland #veganswitzerland #jaintravels  #veganzurich #vegangeneva #hikingswitzerland #switzerlandtravel #veganblogger #vegantravels #summerinswitzerland #vegantravel #vegantraveling #sustainabletravel #veganfashion #hikingtheglobe

Switzerland has some amazing vegan Jain-friendly restaurants & beautiful hikes that must be part of your itinerary! SAVE FOR YOUR NEXT TRIP
Details 👇🏼

VEGAN RESTAURANTS IN SWISS (Jain-friendly)
🌱 Zurich: KLE by Zizi Hattab (@kle_vegan) for Michelin-starred dining (full Jain menu on request), world’s first vegetarian restaurant Hiltl (@hiltl), @marktkueche, must try @restaurant_dar, vegan bakery @moonshopzurich, Freshly baked pitas @veganitaspitas (yum)
🌱 Geneva: @bio_fred
🌱St Moritz: KLE also has a vegan pop-up at legendary @badruttspalace hotel
🌱Zermatt: Hornox (@hornox_zermatt), inform in advance for Jain-options
🌱Interlaken: Velo Café @velocafeinterlaken - vegetarian
🌱Crans‑Montana: @sixsensescransmontana will whip vegan-friendly meals (but they’re not 100% vegan)
🌱Lausanne: vegetarian cafe @tibits_lausanne & @racines.family
🌱Basel: Eva’s Apples (@evasapples), Za Zaa (@zazaa.ch)
🌱 Lucerne: @veganitaspitas right in center, @karlskraut @plant_vegane_esskultur

⛰️🇨🇭BEAUTIFUL HIKING SPOTS IN SWITZERLAND

🏔️St. Moritz:
Muottas Muragl → Alp Languard (Segantini Trail): Take funicular & then follow the hiking trail
Lake Staz (Lej da Staz) Loop (easy 1.5hrs)

🏔️Crans Montana:
Bisse du Ro → Lac de Tseuzier scenic with suspension bridges, waterfall - 2-6 hrs
Bisse du Tsittoret (very scenic) - 3-4hrs
Chemin des Contrées scenic plateau route through mixed forests and streams

🏔️Bürgenstock:
Multiple hiking trails from the Burgenstock Hotel & Resort

🏔️ Zurich:
Uetliberg Panorama & Planet Trail - Scenic ridge hike with views of Lake Zurich and the Alps
Felsenegg–Buchenegg Loop (3.5 hrs)

💾 Save this for your next trip to Switzerland. 🌿

#travelswitzerland #veganswitzerland #jaintravels #veganzurich #vegangeneva #hikingswitzerland #switzerlandtravel #veganblogger #vegantravels #summerinswitzerland #vegantravel #vegantraveling #sustainabletravel #veganfashion #hikingtheglobe
...

208 110
💚🌱 🇰🇷 15 Vegan & CF K-beauty brands that you’ll love:
@bidallibeauty 🌱
@axisy_official 🌱
@romandyou (vegan-friendly)
@beautyofjoseon_official (vegan-friendly)
@deardahlia_beauty 🌱
@purito_official 🌱
@klairs.global 🌱
@bentoncosmetic (vegan-friendly)
@abib.global (vegan-friendly)
@bonajour_global 🌱
@beplain_official (vegan-friendly)
@haruharu_us (vegan-friendly)
@mixsoon_official (vegan-friendly)
@tamniq.official (vegan-friendly)
@koreanveganbeauty 🌱

Most Korean beauty brands aren’t cruelty-free 😢—many still test on animals or use animal-derived ingredients like snail mucin, collagen, lanolin, carmine, and beeswax. 
👉🏻 Save this list and ensure you can get gorgeous skin just like the Koreans, but without harming the animals.

#veganbeauty #crueltyfreebeauty #vegankoream #crueltyfree #veganblogger #veganbeautyproducts #sustainablebeauty #sustainableblogger #vegankorea

💚🌱 🇰🇷 15 Vegan & CF K-beauty brands that you’ll love:
@bidallibeauty 🌱
@axisy_official 🌱
@romandyou (vegan-friendly)
@beautyofjoseon_official (vegan-friendly)
@deardahlia_beauty 🌱
@purito_official 🌱
@klairs.global 🌱
@bentoncosmetic (vegan-friendly)
@abib.global (vegan-friendly)
@bonajour_global 🌱
@beplain_official (vegan-friendly)
@haruharu_us (vegan-friendly)
@mixsoon_official (vegan-friendly)
@tamniq.official (vegan-friendly)
@koreanveganbeauty 🌱

Most Korean beauty brands aren’t cruelty-free 😢—many still test on animals or use animal-derived ingredients like snail mucin, collagen, lanolin, carmine, and beeswax.
👉🏻 Save this list and ensure you can get gorgeous skin just like the Koreans, but without harming the animals.

#veganbeauty #crueltyfreebeauty #vegankoream #crueltyfree #veganblogger #veganbeautyproducts #sustainablebeauty #sustainableblogger #vegankorea
...

149 77
Vegan & Jain food at this stunning luxury resort in #PlayaDelCarmen, Mexico 🇲🇽 was soulful luxury that you need to experience @thehouseofaia! 

🌳 400 hectares of lush jungle, 💦 private cenotes, yoga deck surrounded by trees, 🌱 the most incredible vegan + Jain food, a private concierge during the stay, 🏝️ soft white sands and mesmerising turquoise waters - all this made it an amazing escape from chaos. 
👉🏻 P.S. It’s not an entirely vegan resort (they serve meat & fish in some of their restaurants). But that’s separately cooked in different utensils - so no cross contamination.

#vegantravel #sustainabletravel #veganjain #jainvegan #luxurytravel #travelmexico #veganmexico #veganhotel #veganresort #vegantulum

Vegan & Jain food at this stunning luxury resort in #PlayaDelCarmen, Mexico 🇲🇽 was soulful luxury that you need to experience @thehouseofaia!

🌳 400 hectares of lush jungle, 💦 private cenotes, yoga deck surrounded by trees, 🌱 the most incredible vegan + Jain food, a private concierge during the stay, 🏝️ soft white sands and mesmerising turquoise waters - all this made it an amazing escape from chaos.
👉🏻 P.S. It’s not an entirely vegan resort (they serve meat & fish in some of their restaurants). But that’s separately cooked in different utensils - so no cross contamination.

#vegantravel #sustainabletravel #veganjain #jainvegan #luxurytravel #travelmexico #veganmexico #veganhotel #veganresort #vegantulum
...

194 92

Subscribe To Our Newsletter

Subscribe to our email newsletter today to receive updates on the latest news, tutorials and special offers!